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introducing freedom plaza

Freedom Plaza, is the centerpiece of the transformation of a 105-acre, high-density community in Watts into a vibrant and sustainable mixed-use, master planned urban village. The 9.5-acre retail center will provide 114,431 square feet of retail space including Smart & Final, Nike, Ross and ample opportunity for retailers, restaurants and community-serving businesses.

primary trade area

There are 56,920 people living within walking distance, making it one of the nation’s most dense population areas. The median age of residents is 27 years old with an average household size of 4.6. 86% of residents are Latino and 12% are African American. Average household income is $50,925 (many dual incomes). 483,087 people live within a 3 mile radius of Freedom Plaza.

Freedom Plaza is conveniently located at the intersection of Alameda Street and the newly extended Century Boulevard. The center is located 1.1 miles away from the Metro Blue Line station at 103rd Street, 2.5 miles to the I-110 and 1.3 miles to I-105.

Traffic count at the intersection of Alameda Street and Century Boulevard is projected to be approximately 59,600 ADT.

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